Glowy Shit acts as a guide to the best of everything Glowy (light up, led, glow in the dark, etc.). In addition to curating top products, we also produce unique video and blog content for our glowy community. I'm looking for a catchy one-liner which communicates what we do, as well as the fact that we're picking the BEST products rather than just showcasing everything.
I'm aware that it's not the case right now that we're only showing the best, but curation is something we're working on right now, and I want a slogan which reflects our goals moreso than our current reality.
Our target demographic is EDM fans, ravers, festival-goers, and millenials. We act as a Glowy Guide to these people, helping them pick out the best products rather than searching through everything. We also seek to eventually be a community of enthusiasts, buyers, and makers.